New survey reveals HALF of Britons unaware of the UK Government’s guidelines for vitamin D supplements
We cannot make vitamin D from sun exposure during autumn and winter months, and the UK Government recommends* that everyone should consider taking a daily 10mcg vitamin D supplement from October to March. This is to make sure we get enough vitamin D to keep bones and muscles healthy.
However, the latest survey from British Nutrition Foundation reveals that awareness levels among people haven’t increased since 2021, when 49% people had cited being unaware about this recommendation.
The survey also found that while 28% people are fully aware of this recommendation, only 7% of all Brits admitted to actually taking them between October and March. 24% said they take Vitamin D supplements** all year round.
This is slightly lower than 2021 when 8% had mentioned that they take Vitamin D supplements between October and March and 26% had mentioned taking it all year round.
The percentage of people taking vitamin D supplements all year round also seems to have reduced from 26% in 2021 to 24% in 2023.
Reasons cited for taking the supplements this year ranged from being advised by a healthcare professional (31%), to maintaining/improving general health (40%) and that they didn’t think they got enough vitamin D from their diet and sunlight (33%).
However, 44% people said they NEVER take vitamin D supplements. Worryingly, this statistic has increased, as it was 39% in 2021.
Reasons for avoiding intake included being unaware of its benefits (22%), preference to not take supplements (25%), lack of awareness around which supplement to take (13%) and affordability as they can be expensive (14%).
Commenting on the findings, Bridget Benelam, Nutrition Communications Manager, British Nutrition Foundation said, “The lack of awareness around the need for Vitamin D supplements at this time of year is concerning as Vitamin D is essential for keeping our bones and muscles healthy. While we can get some vitamin D from our diet, our main source is sunlight exposure on the skin. National surveys*** show that more than 1 in 10 of us have low levels of vitamin D in the blood so it is really important that we raise awareness of the need to consider supplements from October to March to maintain the levels we need for good health.”
The lack of awareness around the need for Vitamin D supplements at this time of year is concerning as Vitamin D is essential for keeping our bones and muscles healthy. While we can get some Vitamin D from our diet, our main source is sunlight exposure on the skin.
Bridget Benelam, Nutrition Communication Manager, British Nutrition Foundation
Ends
Notes
*The UK Government recommends that adults and children over 4 years old consider taking a daily supplement containing 10 micrograms of vitamin D from October to March. People at risk of vitamin D deficiency and infants and children up to 4 years old are advised to take a vitamin D supplement all year round. Further details are available here: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-d/
** ‘Vitamin D supplements’ in the survey could include tablets, gummies, capsules, drops etc. containing vitamin D alone and/or as part of a combined or multivitamin (e.g. vitamin D and calcium, vitamin D as part of a multivitamin, cod liver oil with vitamin D or 'bone health' vitamins).
*** UK National Diet and Nutrition Survey https://www.gov.uk/government/statistics/ndns-results-from-years-9-to-11-2016-to-2017-and-2018-to-2019
2023 - All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2030 adults. Fieldwork was undertaken between 28th – 29th September 2023. The survey was carried out online. The figures have been weighted and are representative of all GB adults
2021 - All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2072 adults. Fieldwork was undertaken between 6th - 7th October 2021. The survey was carried out online. The figures have been weighted and are representative of all GB adults
For more information, interviews and images please contact Eisha Sharma at pressoffice@nutrition.org.uk
About the British Nutrition Foundation
Connecting people, food and science for better nutrition and healthier lives
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